Creative Director / Communications Consultant

Hi, my name is Ferenc "Feri" Benesch and I solve problems for a living. Communication problems, design problems, strategic problems and sometimes even personal ones. For eight years, I was the Executive Creative Director at Geometry Global and Ogilvy Group in Hungary. I've also worked as a Designer, an Art Director, a Commercial Director and a Creative Director for top agencies such as Y&R, Ogilvy, Saatchi&Saatchi, Publicis, BBDO, McCann Erickson and Leo Burnett. Before that, I studied design in Hungary, Spain and the UK.  And slightly before that, I was born in Budapest. Currently, I work as a freelance Creative Director and Communications Consultant.

 

AWARDS

Over the course of my career, I've won multiple local and international awards. A D&AD Yellow Pencil, a Golden Drum Grand Prix, Golds at EPICA, Golden Hammer, Golden Blade, Art Directors Club, Hipnozis and the EFFIE. I have also received  several Silvers, Bronzes and Shortlists at PIAF, New York Festival, LIA, ADCE, Eurobest and Cannes. I'm quite proud of the work, and the achievements, and truly appreciate the recognition.

 

Jury memberships

I was lucky to be a jury member at some amazing advertising festivals: 

  • Golden Drum (Slovenia)
  • New York Festival, Grand Jury
  • PIAF (Czech Republic)
  • Cannes Young Lions, (3x, Hungary)
  • CRESTA International
  • Golden Blade (8x if I remember correctly, Hungary)
  • Adrenalinas (Lithuania)
  • Kiev International Advertising Festival (Ukraine)
  • Kraft Awards (Jury President, Hungary)
  • Hipnozis (Hungary)

 

FUN FACTS

I was ranked the #1 Creative Director on Luerzer's Archive worldwide list, based on the number of campaigns that were published in the magazine. I'm also featured in their Who's Who section. I was ranked 29th Best Creative at PIAFYS (The World's Largest Creative Ranking). I designed packaging that won a D&AD,  and was then exhibited at the Science Museum in London, where it was stolen and has yet to be recovered. (Sounds unbelievable, but it's true.) In 2017, two of my creative teams (whom I worked with from the beginning of their advertising career) won the Cannes Young Lions Competition in Hungary.  One in Cyber, and one in Design. I was a very proud "father" that day.

 

TEACHING EXPERIENCE

I taught Art Direction at the VISART Academy of Arts for two years (part-time). I’ve also created and led two workshops for clients - "Creativity Training" and "Judging Creative Work.” Both of them were formed to teach and inspire everybody to think more creatively.

 

LIST OF CLIENT PARTNERS

A short list of a long line of great clients:  Allianz - Amnesty International - Bayer - BlackBelt - CIB Bank - Citibank - Coca-Cola -Commerzbank - Danone - Ford - GoodMils - GSK- Habitat for Humanity - HBO - Heineken - IBM - Invitel - Microsoft - MOL Group - Nestlé - P&G - Pepsi - Philips - Rauch - Sanofi - Scitec Nutrition - TEVA - Telenor - Tesco - Toyota - Unicef - Unilever - VISA - Walmark - WizzAir